All work

Case study · 2026

A-Stat Office Technology

Website rebuild + SEO Hub

Migrated a legacy WordPress/WooCommerce site to a fast Next.js platform, then built a branded SEO operations hub where clients track progress in real time.

Live siteSEO Hub demoAdmin loginStart a similar project

38

Products migrated

59+

URLs in live sitemap

4

SEO phases in playbook

1

Client progress portal

Live previews

Scroll and interact inside each frame — these are the real sites, not mockups.

astat.co.uk
Open site
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Live production site — scroll and click inside the preview, or open full screen.
seo.omwc.co.uk — client demo
Open demo
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Interactive SEO Hub demo — sample progress view with calendar and colour-coded tasks (not the login screen).

Challenge

A-Stat had years of equity in a WordPress install — product catalogue, location pages, and legacy URLs — but needed a modern site that loads fast, ranks locally, and survives migration without losing Google visibility. Separately, SEO retainers need transparency: clients want to see what's done, what's next, and what's coming — without access to internal tools or messy spreadsheets.

Approach

  1. 01Audited the live WordPress install, exports, redirects, and Search Console data before writing a line of code.
  2. 02Rebuilt the public site in Next.js with geo-targeted pages, FAQ schema, internal linking, and a redirect map from legacy URLs.
  3. 03Designed a phased SEO playbook (stabilise → content → GBP → citations) with dated tasks, deadlines, and urgency coding.
  4. 04Shipped SEO Hub on a dedicated subdomain — admin workspace for delivery, read-only client views, email invitations, and per-client permissions.

Public website — astat.co.uk

Full migration from WordPress to a production Next.js stack on VPS with nginx, SSL, and systemd.

astat.co.uk — homepage
Open site
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Embedded live site — products, locations, quote flow.
  • 38-product catalogue with clean URLs and structured data
  • Location and sector pages (Wolverhampton, education, managed print)
  • 301 redirect map from legacy WordPress paths
  • Phase 2 on-page SEO: geo titles, expanded content, FAQ schema, homepage internal links
  • GA4 baseline and Search Console monitoring from launch week

SEO Hub — seo.omwc.co.uk

OMWC-branded operations panel for running SEO retainers — not a generic project tool.

SEO Hub — interactive demo
Open demo
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Public demo route — switch between task list and calendar inside the frame.
  • Colour-coded task list: do now, flexible window, overdue, locked until start date
  • Calendar view with start dates and deadlines separate from the todo list
  • Telegram-style blur on future tasks until unlock date
  • Admin account for full playbook editing; client accounts with invite links
  • Granular permissions — control exactly what each client can see
  • Resend email invitations; Turso database; hosted on Vercel

Outcome

  • Live site serving production traffic with staging parity and documented backup/restore.
  • SEO work organised in a repeatable playbook instead of ad-hoc notes.
  • Client-ready progress portal — same infrastructure reusable for every OMWC SEO retainer.
  • Demonstrates the full OMWC stack: ship the site, systematise the SEO, give clients visibility.

Services involved

Web Design & DevelopmentWorkflow Automation & AIBrand & Content

Want a website, an SEO system, or a client portal like this? oliver@omwc.co.uk